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La Riche Midnight Blue Semi Permanent Hair Colour

La Riche Midnight Blue Semi Permanent Hair Colour

This is for 1 tub 88ml of hair colour
DIRECTIONS CRUELTY-FREE HAIR COLOUR it has never been tested on animals
Each 88ml tub will usually cover shoulder-length hair

1. Shampoo your hair with a PH acid balanced shampoo (such as Directions Pre Colour Shampoo - also sold in our shop). This will give the hair the correct acid balance, allowing Directions Hair Colour to achieve the best results.

2. Towel dry the hair, apply Directions with a tint brush evenly through the hair.
3. Comb Directions into the hair until it emulsifies, i.e. becomes frothy, the pigments will have penetrated into the hair, lighter shades may require a little more combing.
4. Processing time is between 15-30 minutes, a plastic cap will contain the heat on the hair, helping to achieve a better result.
5. Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed.

DO wear rubber or plastic gloves when applying the hair colour. To avoid staining of the forehead use vaseline, petroleum jelly or baby oil around the hairline.
As with all hair colours we advise a swatch test first.
DO NOT mix Directions with peroxide. DO NOT use on eyelashes. DO NOT use shampoo with conditioner included.
For best results on virgin or untreated hair, pre-softening the hair will often allow the colour to penetrate better. All Directions colours can be mixed with each other so to create your own unique shade. Directions will take faster and last longer on chemically treated hair e.g. permed or bleached. If more than one colour is applied to the hair the hair must be washed and dried separately, greater care should be taken when partially colouring lighter hair.

Warning Due to the semi-permanent nature of Directions, certain colours can sometimes leave a slight stain on materials and surfaces. Shades may vary at manufacturer's discretion.
Whilst we make every effort to ensure all images portray an accurate representation of colours, actual colours may vary slightly due to the process of photography & convertion to electronic images. All colours shown are a simulation of the actual colour on bleached hair.

Please note: This is a semi-permanent hair dye & should not be confused with a wash in, wash out product.

Directions products have never been tested on animals.

Customer Comment:
I love La Riché Directions hair dyes! The passionate reds, cheerful yellows, deep purples... aah. For years I searched for bright, abnormal hair colours that actually would last longer than a couple of washes, but it wasn't until Directions that I found my perfect match.Thanks! and so quickly delivered.
Emma March 2010

Code: 4604
Our Price : £ 4.99
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"No Quibbles" Guarantee
Our returns policy is simple! Our "no quibbles" guarantee means that if for any reason you are unhappy with your purchase or the item size is incorrect please email or call us so we can start the refund process.

Faulty Goods
Please let us know sound you receive a faulty items.We will either refund your card or replace the item as requested by you. Postage will be refunded for faulty items unless you request a replacement.

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UK - All orders placed before 1630 Monday to Friday are dispatched same day first class (exc Bank Holidays)

Standard Delivery (including BFPO) - 2 to 5 working days. Usually items arrive within 1 -2 days £4.95 per order

Next Day Delivery UK (mainland UK)  – Next day between 9am – 5pm provided ordered before 4pm Monday to Friday (excluding bank holidays). Pls make sure you provide us with an address where someone will be able to sign for it ie work address. We use Royal Mail Special Delivery and couriers. Charge is £9.95

Next Day Saturday Delivery - This is only available to UK mainland destinations.

Collection- You may collect your parcel from our London warehouse, however please call us to check stock and warehouse location. £0.00 per order

Europe and International – Pls see varying charges – we use a courier and delivery times and costs vary.

Out of Stock £ 4.99 Qty  Add to basket