Face make up and La Riche hair dye for all your party needs. La Riche is a UK based brand of vibrant hair dyes established in 1981 in Essex, London. The products are not tested on animals. In my opinion, this particular product of La Riche is an excellent one. I swear by the Pillar box Red hair dye, for now anyway, and if I do get bored it is not like I am going to be stuck for choice. I also really like the fact that my hair maintains a healthy glow after using Directions and doesn't look damaged and dry like u would expect such a bright colour to do. The dye also clings to the shades of your hair as opposed to being one block colour.